Join the free Zumba 25th Anniversary celebration in Times Square on April 29th. Experience a world-class dance event right in our neighborhood, just steps from your professional Manhattan headquarters.
There is a specific kind of electricity that hits our streets when the weather starts to turn, and this year, the season kicks off with a massive celebration at the Crossroads of the World. Whether you are swinging by the neighborhood to check your mail or you are in town for a few meetings, you will want to clear your late afternoon on April 29th for a global milestone right in our neck of the woods.
The
Times Square Alliance is welcoming Zumba, the world’s largest dance-fitness phenomenon, right into the heart of the neighborhood to celebrate its 25th Anniversary. It is a perfect alignment of a global brand and an iconic stage, taking place on the International Day of Dance from 5:00 PM to 6:00 PM on the Broadway Plaza between 46th and 47th Streets.
This once-in-a-lifetime celebration will feature top celebrity instructors flying in from around the world to lead the ultimate Zumba class. Attendees will experience a high-energy, dance-based cardio session with easy-to-follow choreography designed for all fitness levels. The music will be nonstop, mixing salsa, reggaetón, samba, and pop with global beats that reflect the rich diversity of our city.
This event is a major highlight of TSQ LIVE, which is the city's largest public programming series. Throughout the warmer months, the series brings the plaza to life with DJ sets, live concerts, and dance workshops. It is a rare chance to see a brand that has brought happiness to millions celebrate a major milestone on one of the world's most iconic public stages.
As
Zumba CEO Alberto Perlman noted, this anniversary isn't really about looking back. Instead, it is about honoring the connection and momentum that makes the movement what it is today. That same forward-looking energy is exactly why our
neighborhood remains the center of the universe for both culture and commerce. It is about using that collective rhythm to fuel whatever comes next for our community and the entrepreneurs who call it home.
If you are planning to attend the celebration or just want to stop by to watch the spectacle while you are in the area, here are the essential details:
- Date: Wednesday, April 29, 2026
- Time: 5:00 PM – 6:00 PM
- Location: Broadway Plaza between 46th and 47th Streets
- Registration: The class is free and open to all ages and skill levels. Those who want to attend can register for free at www.tsq.org/zumba.
Whether you are a local regular or a virtual office member visiting for the day, come out and enjoy the rhythm. It is events like these that remind us why there is nowhere else in the world quite like Manhattan. Being part of this neighborhood means more than just having an address; it means being at the heart of a global hub that never stops moving.
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